About Telemarketing Scripts

Using GoldMine’s branching scripts (see Using Telemarketing Scripts), a user can gather information by working through a series of interactive questions. Branching scripts organize questions in a flowchart-type format.

Use scripts to automate a variety of tasks such as guiding telemarketers through sales calls, collecting survey information, and training new salespeople.

Branching scripts are GoldMine’s version of online questionnaires. With a branching script, telemarketers can deliver structured information to a prospect and, based on the prospect’s response, work through a predefined dialog of related information.

Additional information can be designed to answer the customer’s anticipated inquiries or provide requested information, so an accurate response to the customer’s needs is readily available.

Each script question can contain an unlimited number of possible answers, and each answer can branch out to a different question. A script can contain up to 99 questions.

While the script is being executed, information on the prospect’s responses can be saved in the Notes field of the active contact record or placed directly into one of the fields of the contact’s record. Once this data is entered, filter expressions can be used to select contacts who responded similarly to script questions.