Marketing Tools

Use the Leads Management Center (see Using the Leads Management Center), along with the Campaign Management Center (Using the Campaign Management Center) and Web Import (refer to Web Import, to design, test, and implement customer treatment strategies and campaigns to improve marketing efficiency and measure effectiveness.

Select from the following topics to learn more about using marketing tools in GoldMine.

■ About the Leads Management Center

■ Using the Leads Management Center

■ About the Campaign Management Center

■ Campaign Management Center Toolbar

■ Using the Campaign Management Center

■ Creating Campaigns

■ Cloning Campaigns

■ Creating New Campaign Tasks

■ Deleting Campaigns

■ Changing Campaign Task Properties

■ Using Constant Contact